Medilage
Incubation of Innovation
Project
Building a premium brand from the ground up in the health & beauty care sector, targeting an untapped sales channel with high growth potential.
challenge
As Healthily expanded into new categories and business models, we identified a unique opportunity: the premium segment within aesthetic medicine clinics and high-end cosmetic salons, a channel largely overlooked by competitors. Our recommendation was to conduct a full market assessment and develop a comprehensive business and marketing strategy tailored to this niche.
execution
We executed a diagnostic and conceptual project that led to a complete brand strategy, including:
- Market segmentation
- Definition of target audiences
- Product portfolio development
- Pricing strategy
- Comprehensive business case, including profit and loss projections
- Consumer journey mapping
- B2B and B2C communication strategies, including loyalty programs and CRM
- PR campaign planning and social media strategy
We oversaw the entire incubation process, from R&D and product sourcing to team building and market launch. Our partnership ensured seamless alignment between business strategy and marketing execution, all while developing a distinctive and compelling brand identity. The Medilage budget and its seven-person team were managed through an innovation outsourcing model, delivering both strategic oversight and operational efficiency.
