WE WORK INTERDISCIPLINARILY, COMBINING DIAGNOSTICS, STRATEGY AND DESIGN.

MARKETING CHALLENGES & TRANSFORMATIONS

Are you facing a difficult marketing challenge?
Do you need a clear change because the current ways of doing things turn out to be ineffective?
Are you looking for an external perspective and new ideas?

Over the years, coping with difficult marketing challenges and initiating transformation has been our primary area of competence. We have extensive experience in working for brands in unfavourable circumstances or facing key dilemmas that, at first glance, cannot be resolved.

We have worked with difficult product categories many times. We find solutions in situations where previous attempts to solve a given issue turned out to be ineffective. We guide brands through changes resulting from business transformation.

STRATEGIES & CONCEPTS

Are you looking for a development path for your brand?
Do you need a revision of your marketing strategy?
Do you expect a holistic and integrated marketing concept for your activities?

We deal with broadly understood strategies and marketing concepts. From the brand portfolio, brand strategies, through their product portfolio, to branding strategy, communication and promotional activities.

Marketing concepts in today’s fragmented reality require much more attention than ever. We build brands and strategies that deeply engage consumers, have a fresh, emergent proposition and, above all, are important in the decision-making process.

DIAGNOSTICS & ANALYSIS

Do you want to find out if your business idea makes sense?
Do you need to understand your customer’s needs and your business situation?
Do you notice various market phenomena, but you don’t know how they can affect your business?

All our projects feature elements of diagnostics. We also carry out separate analytical and auditing projects. We use an agile, interdisciplinary approach to their implementation, smoothly mixing various research perspectives. We develop our own diagnostic methodologies based on advanced prototypes of solutions, ensuring that they translate into real business decisions and consumer choices.

DESIGN & EXPERIENCE

Are you looking for a language for your brand?
Do you need a more coherent brand experience?
Or maybe you are just dreaming of a functional and aesthetic design?

We create communication through design. Therefore, we think in terms of a holistic experience, seamlessly transitioning between forms and design disciplines. We use words and images equally at all points of contact, generating a coherent experience at the same time.

We enable brands to contact their recipients directly and enter into a dialogue with them at any point of contact. Thanks to the form, we provide the most important content for business. We build emotions around the brand.

Dialogue with us inspires organizations and allows teams to unite around a jointly developed visual culture and brand narrative.

INNOVATION & NEW SOURCES OF GROWTH

Are you after a partner in innovation development?
Do you need a hand with creating brands and products?
Are you looking for new sources of growth?

There are a lot of ways we can assist you: supporting the innovation process from ideation to implementation. Setting goals, developing a strategy, and then helping with the incubation and development of the project. Assisting in the operationalisation of marketing in each and every phase of product launch.

Assessing the market potential. Finding new fields of competencies. Developing business cases and creating holistic, innovative marketing concepts. Making it easy to expand the offer.

Looking for growth opportunities. Researching and recommending new distribution channels. Optimising current structures, processes, and strategy. Adapting the design to current market conditions.

INCUBATION & ACTIVATION

Do you need a partner to implement a new brand or product?
Are you looking for support in developing a product or brand?
Do you want to minimise costs and risks in the first phase of implementation?

The success of any innovation depends on proper market implementation. We help not only in conceptualisation of innovation, but also in product and sourcing development, drawing up a budget and scaling plan and in assembling an effective team too, which is key in the first phase.

We select and supervise different types of competencies by scouting for the right people for the project. The team is an integral part of the process from the get-go.

We control the implementation and first marketing activations. Following the pilot stage, we smoothly transfer the project team and marketing plan to the client’s organisation.

OUR COMPETENCES

innovations
design thinking
identification of market opportunities
new products development
assessment of market potential
business model canvas
calculation of business models
incubation of new products
incubation of new brands
in-depth analysis of materials
research and analyses
concept and disruption workshops
experimental diagnostic methods
identification of key dilemmas and hidden assumptions
marketing strategies
brand and positioning strategies
brand audits
brand architecture and portfolio
brand consulting
product and service development
strategic workshops
customer journey
insights
dedicated diagnostics
data analysis
brand evaluation and measurement
benchmarking
semiotics
market size calculation
offline and online design
branding
brand identification
brand experience
narrative
packaging design

We work for:
aleo
warka
vercom
ttv
e.wedel
usp_zdrowie
unilever
tvp
redbull
r22
play
pelavo
nc+
maspex
kir
ing
perla
kompania_piwowarska
ibuprom
erbud
dilmah
dauman
redge
cosmedica
apap
tvn
bausch
bigmilk
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Adam Nowak

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