ALivia

adding courage

PROJECT

We were faced with the task of refreshing the image of Admetrics, a performance marketing agency. We proposed a coherent process involving competition and foreign benchmark analysis, positioning record, and finally, a new narrative and visual language.

CHALLENGE

Our task was to support Alivia in defining the brand’s role and character, as well as to collaborate with the creative team in developing a new platform and communication guidelines.

The main goal was to create a strategy that not only emphasized the mission of the oncology foundation but also effectively recruited patients to use the Moja Alivia portal and resonated with donors.

RESULTS

In response, the idea of “Adding Courage” was born, reflecting Alivia’s role in supporting patients in regaining a sense of control and confidence in the face of illness. The concept was validated both in terms of patient recruitment potential and effectiveness in securing 1.5% donations from taxpayers. Based on this idea, Molecular Creative developed a new campaign promoting the Moja Alivia portal, which helps patients and their loved ones navigate the system after receiving a diagnosis. The project was honored with an award in the Innovation 2024 competition. We thank the Foundation for their trust and all other involved parties for their collaboration.