Green velo
Natural care, made enjoyable
ProjeCt
The company needed to develop a communication approach that effectively reaches a conscious audience—those seeking not only active forms of relaxation but also unique experiences and an authentic connection with nature.
Challenge
Creating a new body care cosmetics brand was a multi-level challenge.
The mass-market cosmetics industry is saturated and highly competitive, with consumers increasingly expecting not only effectiveness, but also natural ingredients and the enjoyment of everyday use. The brand was designed to meet all these expectations—combining efficacy, natural formulation, and sensory pleasure—without sacrificing affordability or broad availability.
Equally important was developing a universal product range—designed for both women and men—while ensuring it was distinctive enough to stand out in a crowded market and stay memorable.
Implementation
The starting point was the observation that consumers increasingly seek not only results but also pleasure in their daily care routines: scent, gentleness, and aesthetics. GreenVelo was created in response to these needs — a brand that combines the benefits of natural ingredients with a sensual experience.
A key element of the project was packaging design:
The products are housed in bottles of a deep forest green color — symbolizing nature, balance, and environmental responsibility. This dark shade contrasts with bright, energetic print colors that reference the product scents (e.g., citrus, herbs) and add freshness and distinctiveness on the shelf.
GreenVelo is also a socially responsible brand — 1% of every sale is dedicated to developing cycling infrastructure in Poland. This is a tangible contribution to building a healthier, more active lifestyle and supporting local communities.
results
The brand that emerged stands out not only for its authentic approach to naturalness but also for clearly combining effectiveness with the pleasure of use.
GreenVelo meets consumer expectations — daily care with it becomes a ritual that offers more than just results: a sense of harmony, well-being, and support for a greater cause.
