Objectives. Actions. Results.
We were faced with the task of refreshing the image of Admetrics, a performance marketing agency. We proposed a coherent process involving competition and foreign benchmark analysis, positioning record, and finally, a new narrative and visual language.
We began with a client workshop where we analyzed target groups and brand positioning and developed the premise for narrative work.
We quickly understood that in the case of a performance marketing agency, what matters most is the ability to reach a selected group of recipients. Hence, all team activities and tools were chosen to fulfill this goal.
The visual identity of the brand shows Admetrics finding its way to the goal – hence the developing network of connections within which Admetrics’ employees find the right thing. We decided to emphasize this message using a simple narrative language. The brand’s new slogan – Objectives. Actions. Results. – is also in line with the new narrative.
We created a new visual identity for the brand, a narrative manual and a brand new website. We also specified the advantages and benefits that Admetrics should emphasize in their communication. What we did allowed the company to start a chapter – establish cooperation with larger clients and prepare for international expansion.