we are marketers, sociologist, data analists
and creatives happy to work together
Diagnostics Specialist
At One Eleven, Karolina designs and coordinates research processes and prepares analytical reports based on the inferred knowledge.
Previously, she worked at Synovate (now Ipsos), a research agency, where she was responsible for conducting quantitative research with random-sampling projects. She also worked in the research department of T-Mobile, where she was responsible for customer satisfaction and loyalty projects, as well as for mystery shopping research. Karolina also coordinated numerous tests of telecommunications services and products, advertising research (tracking, pre-tests, post-tests), ethnographic projects, as well as research on events sponsored by T-Mobile.
She considers her most important project to be the participation in the re-branding of the Era brand on T-Mobile.
In her spare time, she enjoys watching horror films and roller skating, but doesn’t like not having time to watch horror films and go roller skating.
Member of the Board of One Eleven and Director of Diagnostics
At One Eleven, Krzysztof is responsible for the company’s development in market analysis and consumer research.
Previously, he worked at TNS, GFK and Gemius, top research companies in Poland, holding positions ranging from project manager to team leader. As a research manager at nc+ he carried out, among other things, research in the merger process between Cyfra+ and Platform N. Later, as a research and strategy manager, he managed the research area in the process of the player.pl brand transformation as well as research of TVN’s marketing strategy. Since 2018, he has been a lecturer at the School of Brand Strategy SAR. From time to time he cooperates with universities, giving classes on consumer research and analysis and also new media.
Krzysztof considers the following to be his most important projects: consumer segmentation for the Play, Netia, CANAL+ and player brands; brand and communication tracking in companies: player, TVN; research projects within the process of BPH’s re-branding and the diagnostic process for the Big Milk brand strategy.
He likes passion and commitment to projects, as well as relations based on partnership and equality at work and in business. He doesn’t like chaos in processes, conceit, and hierarchy in interpersonal relationships.
Project Manager
At One Eleven, Natalia runs projects and oversees photo shoots and audio-visual materials production. She supports the administration and accounting department.
Previously, she worked in production houses and was involved in the production of TV shows for channels such as TVN or TVN Style.
Natalia considers the co-creation of the Medilage brand to be her most important project – in which she was involved in coordinating a wide range of duties: from cooperating with external entities, supervising the production of packaging and promotional materials, to creating a website or coordinating activities in social media.
In her spare time, she likes to do yoga, go to the cinema and for walks. She does not like when the daylight hours are so few and far between in the wintertime.
Analyst
At One Eleven, Paweł handles sales data analysis and elements of broadly defined desk research: competitive analysis, communication, positioning, and benchmarks.
He has been working at O11E since its inception, that is for over 10 years. Previously, as a freelancer, he worked in various fields of marketing.
Paweł considers his most important project to be a multi-categorical exploration of global trends in supplementation and wellness solutions for women, culminating in the recommendation of clear conceptual directions for new brands.
He likes American music and doesn’t like latecomers.
Strategist
At One Eleven, Anna develops brand strategies (including brand positioning), portfolio strategies and comes up with concepts for new brands.
Previously, she worked at Synovate (now Ipsos), a research agency, where she was responsible for conducting qualitative research with random-sampling projects for local and international clients. She also worked at DDB and VMLY&R advertising agencies, where she was responsible for developing brand communication strategies, as well as at Deloitte as a brand consultant.
Anna considers the co-creation of communication platforms for T-Mobile and PZU brands to be her most important projects.
In her spare time, she likes to play tennis and snowboarding. She doesn’t like Brussels sprouts.
Project Manager
At One Eleven, Marta runs projects, draws up schedules, budgets, processes, and liaises with clients.
Previously, she worked as a project manager at the Marketing Communication Association SAR. She was involved in organising the EFFIE competition. She was also an event manager at the THINKTANK Analytical Centre.
Marta considers the coordination of numerous business conferences for international corporations and representatives of government administration to be her most important projects.
In her spare time, she likes to travel but doesn’t like skiing.
Strategist
At One Eleven, Zuzanna handles development of brand strategy and communication and ensures that ideas translate into design.
Previously, she worked at a branding agency in Wrocław, where she was responsible for developing concepts and building brand image. She is associated with the University of Wrocław, where she is doing a doctorate in Social Communication and Media Science and conducts classes in the field of Image Communication.
Zuzanna considers her most important projects to be those that required a deep dive into culture: experience design and communication strategy for a techno club; a storytelling concept for a Polish vineyard and a strategy for a brand that deals with the creation of a limited series of sculptures in cooperation with well-known artists.
She likes words, spicy miso ramen and flea markets but doesn’t like snowless winters, raw celery and emoticons.
Strategy Director
At One Eleven, Piotr manages the strategy department and is responsible for coordinating complex conceptual designs.
Previously, he worked on the client’s side as Chief Marketing Strategy and Research Specialist at PZU and at TNS, an international research company (currently known as Kantar). He has carried out several dozen strategic and research projects for entities in the FMCG, financial, technology and service industries.
Piotr considers his most important projects to be: co-creating the PZU Group’s portfolio and branding strategy after the acquisition of Baltic markets’ entities (Lithuania, Latvia, Estonia) and comprehensive strategic services for the USP Group’s portfolio of brands and innovations.
In his spare time, he likes to hike and play tennis. He doesn’t like the music of Polish Highlanders and squash.
Partner, strategy
Founder of One Eleven. Tomasz is responsible for the vision for the company’s development and participates in the processes of building strategies and developing innovations.
Previously, he was Vice President and Chief Strategic Officer at Saatchi & Saatchi Group in Poland and participated in the endeavours of an international team that supervised EMEA strategy departments. Previously, he was also a Partner at Corporate Profiles Consulting. Tomasz co-created and managed teams in strategic agencies and strategy departments of advertising agencies. In total, he has been immersed in strategy for over twenty years and has wide experience in working with various product categories, brands, and challenges. He is also a multiple laureate and juror of Effie, and for the past three years has been a member of its Organising Committee. Tomek is a social projects contributor at the Polish Business Roundtable, member of the SAR Educational Board and the SSM SAR Programme. He gives lectures at MBS by Effie and SSM SAR.
He considers progressiveness and open-mindedness as his fortes, as well as the ability to adapt quickly to circumstances, change methods or execute a radical conceptual pivot. According to Tomek the only constant in his work is change.
He likes strong wind and big waves, not walks.
Diagnostics Specialist
At One Eleven, Zuzanna analyses market processes and consumer behaviour, as well as searches for insights to facilitate sensible business decisions.
Previously, she worked as a quantitative and qualitative market researcher at KANTAR Polska. She was a member of a team that dealt with the assessment of innovation potential and NPD processes and also a member of the KANTAR Youth Board advisory unit – the company’s strategic and advisory panel. She received the KANTAR G.O.L.D. award in the Open Mind 2017 category.
Zuzanna considers her most important projects to be the “Ziemianie atakują” (Attack of the Earthlings) initiative, the aim of which was to measure the level of awareness and openness of Poles to eco-consciousness. She also worked on the development of leading FMCG brands such as Stock, British American Tobacco and Herbapol.
In her spare time, she likes to watch ‘90s films and meeting people offline, the pre-pandemic way. She doesn’t like “overintentions”, “overinterpretation” and cashews.
Project Manager
At One Eleven, Andrzej runs projects and maintains relationships with the company’s key accounts. He also oversees the project management team.
Previously, he worked at the Marketing Communication Association SAR. For five years he was responsible for all activities related to the Effie Awards’ competition and gala – including liaising with sponsors, jurors, and the Organising Committee. Previously, he was involved in the organisation and coordination of corporate events for such companies such as Microsoft, Mercedes Benz Polska, Imperial Tobacco and Volkswagen Bank.
Andrzej considers the creation of the “MBS by Effie” programme, of which he was the originator and co-creator, to be his most important project. He took an active part in the whole process of its development– from ideation to implementation.
In his spare time, he likes keeping up with new technologies and playing computer games, and doesn’t like boredom nor repetition.
Finances
At One Eleven, Joanna is responsible for financial supervision, planning, monitoring the effectiveness of projects and administration.
She graduated from Sciences Po and Collège des Ingénieurs in Paris and has been working in finances for over 20 years. Joanna gained her experiences in finances both in large corporations and marketing agencies. Holder of the Chartered Global Management Accountant designation.
She likes musicals and rainy days.
New Product Development
At One Eleven, Marek runs the Incubator and supervises the all-encompassing implementation of projects. Thanks to his work, crafted/ tailor-made strategies and business plans turn into functioning businesses with their own teams.
Previously, he worked at UWB, an advertising agency, where he liaised with corporate clients such as Philip Morris and Starbucks. He cut his professional teeth at VOC Events, an event agency, where he was responsible for organising large-scale events and contact with the media. He also gained experience working in the healthcare start-up industry.
Marek considers the Spiropharm Marathon Project to be his most important endeavour. It enabled amateurs, including Deaf people, to prepare and take part in one of the largest marathons in the world from the Abbott World Marathon Majors series. He can also take credit for the creation of Medilâge – an innovative brand in the beauty supplement market.
In his spare time, he is all about festivals, street art, new technologies. Marek keeps balancing at the edge of his comfort zone, constantly struggling with monotony and the search for new experiences. He does not like schemes and standard solutions.
Diagnostics Specialist
At One Eleven, Marzena designs research efforts and is responsible for their implementation and puts together key takeaways for the strategy department.
Previously, she worked in Polish research agencies, where she was responsible for quantitative research. She also has experience with eyetracking and merchandising research. She has carried out over 100 projects for such brands as, Empik, Innogy, Auchan, Carrefour, Danone, Żywiec Grup and Wedel.
Marzena considers the creation of Medilage, a new brand of beauty supplements, to be her most important project. She was responsible for the entire diagnostic process – from identifying the needs of consumers and doctors, through conducting a series of in-depth interviews, to testing the concept and product.
In her spare time, she likes to renovate furniture and knit. She doesn’t like to run and drink coffee.
Project Manager
At One Eleven, Andrzej runs projects and maintains relationships with the company’s key accounts. He also oversees the project management team.
Previously, he worked at the Marketing Communication Association SAR. For five years he was responsible for all activities related to the Effie Awards’ competition and gala – including liaising with sponsors, jurors, and the Organising Committee. Previously, he was involved in the organisation and coordination of corporate events for such companies such as Microsoft, Mercedes Benz Polska, Imperial Tobacco and Volkswagen Bank.
Andrzej considers the creation of the “MBS by Effie” programme, of which he was the originator and co-creator, to be his most important project. He took an active part in the whole process of its development– from ideation to implementation.
In his spare time, he likes keeping up with new technologies and playing computer games, and doesn’t like boredom nor repetition.
Diagnostics Specialist
At One Eleven, Karolina designs and coordinates research processes and prepares analytical reports based on the inferred knowledge.
Previously, she worked at Synovate (now Ipsos), a research agency, where she was responsible for conducting quantitative research with random-sampling projects. She also worked in the research department of T-Mobile, where she was responsible for customer satisfaction and loyalty projects, as well as for mystery shopping research. Karolina also coordinated numerous tests of telecommunications services and products, advertising research (tracking, pre-tests, post-tests), ethnographic projects, as well as research on events sponsored by T-Mobile.
She considers her most important project to be the participation in the re-branding of the Era brand on T-Mobile.
In her spare time, she enjoys watching horror films and roller skating, but doesn’t like not having time to watch horror films and go roller skating.
Strategist
At One Eleven, Zuzanna handles development of brand strategy and communication and ensures that ideas translate into design.
Previously, she worked at a branding agency in Wrocław, where she was responsible for developing concepts and building brand image. She is associated with the University of Wrocław, where she is doing a doctorate in Social Communication and Media Science and conducts classes in the field of Image Communication.
Zuzanna considers her most important projects to be those that required a deep dive into culture: experience design and communication strategy for a techno club; a storytelling concept for a Polish vineyard and a strategy for a brand that deals with the creation of a limited series of sculptures in cooperation with well-known artists.
She likes words, spicy miso ramen and flea markets but doesn’t like snowless winters, raw celery and emoticons.
Strategy Director
At One Eleven, Piotr manages the strategy department and is responsible for coordinating complex conceptual designs.
Previously, he worked on the client’s side as Chief Marketing Strategy and Research Specialist at PZU and at TNS, an international research company (currently known as Kantar). He has carried out several dozen strategic and research projects for entities in the FMCG, financial, technology and service industries.
Piotr considers his most important projects to be: co-creating the PZU Group’s portfolio and branding strategy after the acquisition of Baltic markets’ entities (Lithuania, Latvia, Estonia) and comprehensive strategic services for the USP Group’s portfolio of brands and innovations.
In his spare time, he likes to hike and play tennis. He doesn’t like the music of Polish Highlanders and squash.
Diagnostics Specialist
At One Eleven, Zuzanna analyses market processes and consumer behaviour, as well as searches for insights to facilitate sensible business decisions.
Previously, she worked as a quantitative and qualitative market researcher at KANTAR Polska. She was a member of a team that dealt with the assessment of innovation potential and NPD processes and also a member of the KANTAR Youth Board advisory unit – the company’s strategic and advisory panel. She received the KANTAR G.O.L.D. award in the Open Mind 2017 category.
Zuzanna considers her most important projects to be the “Ziemianie atakują” (Attack of the Earthlings) initiative, the aim of which was to measure the level of awareness and openness of Poles to eco-consciousness. She also worked on the development of leading FMCG brands such as Stock, British American Tobacco and Herbapol.
In her spare time, she likes to watch ‘90s films and meeting people offline, the pre-pandemic way. She doesn’t like “overintentions”, “overinterpretation” and cashews.
Project Manager
At One Eleven, Marta runs projects, draws up schedules, budgets, processes, and liaises with clients.
Previously, she worked as a project manager at the Marketing Communication Association SAR. She was involved in organising the EFFIE competition. She was also an event manager at the THINKTANK Analytical Centre.
Marta considers the coordination of numerous business conferences for international corporations and representatives of government administration to be her most important projects.
In her spare time, she likes to travel but doesn’t like skiing.
Strategist
At One Eleven, Anna develops brand strategies (including brand positioning), portfolio strategies and comes up with concepts for new brands.
Previously, she worked at Synovate (now Ipsos), a research agency, where she was responsible for conducting qualitative research with random-sampling projects for local and international clients. She also worked at DDB and VMLY&R advertising agencies, where she was responsible for developing brand communication strategies, as well as at Deloitte as a brand consultant.
Anna considers the co-creation of communication platforms for T-Mobile and PZU brands to be her most important projects.
In her spare time, she likes to play tennis and snowboarding. She doesn’t like Brussels sprouts.
Partner, strategy
Founder of One Eleven. Tomasz is responsible for the vision for the company’s development and participates in the processes of building strategies and developing innovations.
Previously, he was Vice President and Chief Strategic Officer at Saatchi & Saatchi Group in Poland and participated in the endeavours of an international team that supervised EMEA strategy departments. Previously, he was also a Partner at Corporate Profiles Consulting. Tomasz co-created and managed teams in strategic agencies and strategy departments of advertising agencies. In total, he has been immersed in strategy for over twenty years and has wide experience in working with various product categories, brands, and challenges. He is also a multiple laureate and juror of Effie, and for the past three years has been a member of its Organising Committee. Tomek is a social projects contributor at the Polish Business Roundtable, member of the SAR Educational Board and the SSM SAR Programme. He gives lectures at MBS by Effie and SSM SAR.
He considers progressiveness and open-mindedness as his fortes, as well as the ability to adapt quickly to circumstances, change methods or execute a radical conceptual pivot. According to Tomek the only constant in his work is change.
He likes strong wind and big waves, not walks.
Project Manager
At One Eleven, Natalia runs projects and oversees photo shoots and audio-visual materials production. She supports the administration and accounting department.
Previously, she worked in production houses and was involved in the production of TV shows for channels such as TVN or TVN Style.
Natalia considers the co-creation of the Medilage brand to be her most important project – in which she was involved in coordinating a wide range of duties: from cooperating with external entities, supervising the production of packaging and promotional materials, to creating a website or coordinating activities in social media.
In her spare time, she likes to do yoga, go to the cinema and for walks. She does not like when the daylight hours are so few and far between in the wintertime.
Member of the Board of One Eleven and Director of Diagnostics
At One Eleven, Krzysztof is responsible for the company’s development in market analysis and consumer research.
Previously, he worked at TNS, GFK and Gemius, top research companies in Poland, holding positions ranging from project manager to team leader. As a research manager at nc+ he carried out, among other things, research in the merger process between Cyfra+ and Platform N. Later, as a research and strategy manager, he managed the research area in the process of the player.pl brand transformation as well as research of TVN’s marketing strategy. Since 2018, he has been a lecturer at the School of Brand Strategy SAR. From time to time he cooperates with universities, giving classes on consumer research and analysis and also new media.
Krzysztof considers the following to be his most important projects: consumer segmentation for the Play, Netia, CANAL+ and player brands; brand and communication tracking in companies: player, TVN; research projects within the process of BPH’s re-branding and the diagnostic process for the Big Milk brand strategy.
He likes passion and commitment to projects, as well as relations based on partnership and equality at work and in business. He doesn’t like chaos in processes, conceit, and hierarchy in interpersonal relationships.
Diagnostics Specialist
At One Eleven, Marzena designs research efforts and is responsible for their implementation and puts together key takeaways for the strategy department.
Previously, she worked in Polish research agencies, where she was responsible for quantitative research. She also has experience with eyetracking and merchandising research. She has carried out over 100 projects for such brands as, Empik, Innogy, Auchan, Carrefour, Danone, Żywiec Grup and Wedel.
Marzena considers the creation of Medilage, a new brand of beauty supplements, to be her most important project. She was responsible for the entire diagnostic process – from identifying the needs of consumers and doctors, through conducting a series of in-depth interviews, to testing the concept and product.
In her spare time, she likes to renovate furniture and knit. She doesn’t like to run and drink coffee.
Finances
At One Eleven, Joanna is responsible for financial supervision, planning, monitoring the effectiveness of projects and administration.
She graduated from Sciences Po and Collège des Ingénieurs in Paris and has been working in finances for over 20 years. Joanna gained her experiences in finances both in large corporations and marketing agencies. Holder of the Chartered Global Management Accountant designation.
She likes musicals and rainy days.
New Product Development
At One Eleven, Marek runs the Incubator and supervises the all-encompassing implementation of projects. Thanks to his work, crafted/ tailor-made strategies and business plans turn into functioning businesses with their own teams.
Previously, he worked at UWB, an advertising agency, where he liaised with corporate clients such as Philip Morris and Starbucks. He cut his professional teeth at VOC Events, an event agency, where he was responsible for organising large-scale events and contact with the media. He also gained experience working in the healthcare start-up industry.
Marek considers the Spiropharm Marathon Project to be his most important endeavour. It enabled amateurs, including Deaf people, to prepare and take part in one of the largest marathons in the world from the Abbott World Marathon Majors series. He can also take credit for the creation of Medilâge – an innovative brand in the beauty supplement market.
In his spare time, he is all about festivals, street art, new technologies. Marek keeps balancing at the edge of his comfort zone, constantly struggling with monotony and the search for new experiences. He does not like schemes and standard solutions.
Analyst
At One Eleven, Paweł handles sales data analysis and elements of broadly defined desk research: competitive analysis, communication, positioning, and benchmarks.
He has been working at O11E since its inception, that is for over 10 years. Previously, as a freelancer, he worked in various fields of marketing.
Paweł considers his most important project to be a multi-categorical exploration of global trends in supplementation and wellness solutions for women, culminating in the recommendation of clear conceptual directions for new brands.
He likes American music and doesn’t like latecomers.
Strategist
At One Eleven, Anna develops brand strategies (including brand positioning), portfolio strategies and comes up with concepts for new brands.
Previously, she worked at Synovate (now Ipsos), a research agency, where she was responsible for conducting qualitative research with random-sampling projects for local and international clients. She also worked at DDB and VMLY&R advertising agencies, where she was responsible for developing brand communication strategies, as well as at Deloitte as a brand consultant.
Anna considers the co-creation of communication platforms for T-Mobile and PZU brands to be her most important projects.
In her spare time, she likes to play tennis and snowboarding. She doesn’t like Brussels sprouts.
Project Manager
At One Eleven, Andrzej runs projects and maintains relationships with the company’s key accounts. He also oversees the project management team.
Previously, he worked at the Marketing Communication Association SAR. For five years he was responsible for all activities related to the Effie Awards’ competition and gala – including liaising with sponsors, jurors, and the Organising Committee. Previously, he was involved in the organisation and coordination of corporate events for such companies such as Microsoft, Mercedes Benz Polska, Imperial Tobacco and Volkswagen Bank.
Andrzej considers the creation of the “MBS by Effie” programme, of which he was the originator and co-creator, to be his most important project. He took an active part in the whole process of its development– from ideation to implementation.
In his spare time, he likes keeping up with new technologies and playing computer games, and doesn’t like boredom nor repetition.
Strategy Director
At One Eleven, Piotr manages the strategy department and is responsible for coordinating complex conceptual designs.
Previously, he worked on the client’s side as Chief Marketing Strategy and Research Specialist at PZU and at TNS, an international research company (currently known as Kantar). He has carried out several dozen strategic and research projects for entities in the FMCG, financial, technology and service industries.
Piotr considers his most important projects to be: co-creating the PZU Group’s portfolio and branding strategy after the acquisition of Baltic markets’ entities (Lithuania, Latvia, Estonia) and comprehensive strategic services for the USP Group’s portfolio of brands and innovations.
In his spare time, he likes to hike and play tennis. He doesn’t like the music of Polish Highlanders and squash.
Member of the Board of One Eleven and Director of Diagnostics
At One Eleven, Krzysztof is responsible for the company’s development in market analysis and consumer research.
Previously, he worked at TNS, GFK and Gemius, top research companies in Poland, holding positions ranging from project manager to team leader. As a research manager at nc+ he carried out, among other things, research in the merger process between Cyfra+ and Platform N. Later, as a research and strategy manager, he managed the research area in the process of the player.pl brand transformation as well as research of TVN’s marketing strategy. Since 2018, he has been a lecturer at the School of Brand Strategy SAR. From time to time he cooperates with universities, giving classes on consumer research and analysis and also new media.
Krzysztof considers the following to be his most important projects: consumer segmentation for the Play, Netia, CANAL+ and player brands; brand and communication tracking in companies: player, TVN; research projects within the process of BPH’s re-branding and the diagnostic process for the Big Milk brand strategy.
He likes passion and commitment to projects, as well as relations based on partnership and equality at work and in business. He doesn’t like chaos in processes, conceit, and hierarchy in interpersonal relationships.
Strategist
At One Eleven, Zuzanna handles development of brand strategy and communication and ensures that ideas translate into design.
Previously, she worked at a branding agency in Wrocław, where she was responsible for developing concepts and building brand image. She is associated with the University of Wrocław, where she is doing a doctorate in Social Communication and Media Science and conducts classes in the field of Image Communication.
Zuzanna considers her most important projects to be those that required a deep dive into culture: experience design and communication strategy for a techno club; a storytelling concept for a Polish vineyard and a strategy for a brand that deals with the creation of a limited series of sculptures in cooperation with well-known artists.
She likes words, spicy miso ramen and flea markets but doesn’t like snowless winters, raw celery and emoticons.
Project Manager
At One Eleven, Natalia runs projects and oversees photo shoots and audio-visual materials production. She supports the administration and accounting department.
Previously, she worked in production houses and was involved in the production of TV shows for channels such as TVN or TVN Style.
Natalia considers the co-creation of the Medilage brand to be her most important project – in which she was involved in coordinating a wide range of duties: from cooperating with external entities, supervising the production of packaging and promotional materials, to creating a website or coordinating activities in social media.
In her spare time, she likes to do yoga, go to the cinema and for walks. She does not like when the daylight hours are so few and far between in the wintertime.
Finances
At One Eleven, Joanna is responsible for financial supervision, planning, monitoring the effectiveness of projects and administration.
She graduated from Sciences Po and Collège des Ingénieurs in Paris and has been working in finances for over 20 years. Joanna gained her experiences in finances both in large corporations and marketing agencies. Holder of the Chartered Global Management Accountant designation.
She likes musicals and rainy days.
Analyst
At One Eleven, Paweł handles sales data analysis and elements of broadly defined desk research: competitive analysis, communication, positioning, and benchmarks.
He has been working at O11E since its inception, that is for over 10 years. Previously, as a freelancer, he worked in various fields of marketing.
Paweł considers his most important project to be a multi-categorical exploration of global trends in supplementation and wellness solutions for women, culminating in the recommendation of clear conceptual directions for new brands.
He likes American music and doesn’t like latecomers.
Diagnostics Specialist
At One Eleven, Karolina designs and coordinates research processes and prepares analytical reports based on the inferred knowledge.
Previously, she worked at Synovate (now Ipsos), a research agency, where she was responsible for conducting quantitative research with random-sampling projects. She also worked in the research department of T-Mobile, where she was responsible for customer satisfaction and loyalty projects, as well as for mystery shopping research. Karolina also coordinated numerous tests of telecommunications services and products, advertising research (tracking, pre-tests, post-tests), ethnographic projects, as well as research on events sponsored by T-Mobile.
She considers her most important project to be the participation in the re-branding of the Era brand on T-Mobile.
In her spare time, she enjoys watching horror films and roller skating, but doesn’t like not having time to watch horror films and go roller skating.
Diagnostics Specialist
At One Eleven, Marzena designs research efforts and is responsible for their implementation and puts together key takeaways for the strategy department.
Previously, she worked in Polish research agencies, where she was responsible for quantitative research. She also has experience with eyetracking and merchandising research. She has carried out over 100 projects for such brands as, Empik, Innogy, Auchan, Carrefour, Danone, Żywiec Grup and Wedel.
Marzena considers the creation of Medilage, a new brand of beauty supplements, to be her most important project. She was responsible for the entire diagnostic process – from identifying the needs of consumers and doctors, through conducting a series of in-depth interviews, to testing the concept and product.
In her spare time, she likes to renovate furniture and knit. She doesn’t like to run and drink coffee.
Project Manager
At One Eleven, Marta runs projects, draws up schedules, budgets, processes, and liaises with clients.
Previously, she worked as a project manager at the Marketing Communication Association SAR. She was involved in organising the EFFIE competition. She was also an event manager at the THINKTANK Analytical Centre.
Marta considers the coordination of numerous business conferences for international corporations and representatives of government administration to be her most important projects.
In her spare time, she likes to travel but doesn’t like skiing.
Partner, strategy
Founder of One Eleven. Tomasz is responsible for the vision for the company’s development and participates in the processes of building strategies and developing innovations.
Previously, he was Vice President and Chief Strategic Officer at Saatchi & Saatchi Group in Poland and participated in the endeavours of an international team that supervised EMEA strategy departments. Previously, he was also a Partner at Corporate Profiles Consulting. Tomasz co-created and managed teams in strategic agencies and strategy departments of advertising agencies. In total, he has been immersed in strategy for over twenty years and has wide experience in working with various product categories, brands, and challenges. He is also a multiple laureate and juror of Effie, and for the past three years has been a member of its Organising Committee. Tomek is a social projects contributor at the Polish Business Roundtable, member of the SAR Educational Board and the SSM SAR Programme. He gives lectures at MBS by Effie and SSM SAR.
He considers progressiveness and open-mindedness as his fortes, as well as the ability to adapt quickly to circumstances, change methods or execute a radical conceptual pivot. According to Tomek the only constant in his work is change.
He likes strong wind and big waves, not walks.
New Product Development
At One Eleven, Marek runs the Incubator and supervises the all-encompassing implementation of projects. Thanks to his work, crafted/ tailor-made strategies and business plans turn into functioning businesses with their own teams.
Previously, he worked at UWB, an advertising agency, where he liaised with corporate clients such as Philip Morris and Starbucks. He cut his professional teeth at VOC Events, an event agency, where he was responsible for organising large-scale events and contact with the media. He also gained experience working in the healthcare start-up industry.
Marek considers the Spiropharm Marathon Project to be his most important endeavour. It enabled amateurs, including Deaf people, to prepare and take part in one of the largest marathons in the world from the Abbott World Marathon Majors series. He can also take credit for the creation of Medilâge – an innovative brand in the beauty supplement market.
In his spare time, he is all about festivals, street art, new technologies. Marek keeps balancing at the edge of his comfort zone, constantly struggling with monotony and the search for new experiences. He does not like schemes and standard solutions.
Diagnostics Specialist
At One Eleven, Zuzanna analyses market processes and consumer behaviour, as well as searches for insights to facilitate sensible business decisions.
Previously, she worked as a quantitative and qualitative market researcher at KANTAR Polska. She was a member of a team that dealt with the assessment of innovation potential and NPD processes and also a member of the KANTAR Youth Board advisory unit – the company’s strategic and advisory panel. She received the KANTAR G.O.L.D. award in the Open Mind 2017 category.
Zuzanna considers her most important projects to be the “Ziemianie atakują” (Attack of the Earthlings) initiative, the aim of which was to measure the level of awareness and openness of Poles to eco-consciousness. She also worked on the development of leading FMCG brands such as Stock, British American Tobacco and Herbapol.
In her spare time, she likes to watch ‘90s films and meeting people offline, the pre-pandemic way. She doesn’t like “overintentions”, “overinterpretation” and cashews.
