YETICO
A new scale of business
PROJECT
Elevating a polymer manufacturer’s brand to break into new markets and industries with a more versatile product offering.
CHALLENGE
Yetico had been expanding its production capabilities, introducing polymer solutions for industries like consumer electronics and food packaging. Despite this growth, the company was still perceived primarily as a supplier for the construction sector. The challenge was to reposition Yetico as a versatile expert in polymer components, opening doors to new industries and international markets.
EXECUTION
We dove deep into competitor analysis and conducted workshops with key managers to uncover insights into the company’s needs and environment. These sessions helped us define the brand’s core values: partnership, reliability, and flexibility. These pillars became the foundation of a strategy that redefined Yetico’s competencies and communicated its expanded offering with clarity and confidence.
The new brand design leaned into Yetico’s engineering DNA. Clean, modern visuals emphasized precision and adaptability, with fluid forms symbolizing seamless production processes. The design system was built to flex across digital and physical touchpoints.
RESULTS
Yetico now stands as a trusted B2B provider of advanced polymer solutions, steadily building credibility in new markets. The strategic repositioning and refreshed brand design have aligned Yetico’s image with its ambitions.
EFFECTS
Today, Yetico is a B2B supplier of polystyrene and polymer solutions, continuously shaping its offering around values essential to its business partners. The new design and strategy have helped align its image with the company’s ambitious goals.
