A NEW SCALE OF BUSINESS
Over the past few years, Yetico has consistently expanded its offer and competencies, providing packaging solutions for the electronics and catering industries, as well as grown its production capabilities to include polymer components. Despite these changes, the company was still perceived mainly through the prism of its core business, i.e., the production of insulation boards for the construction sector.
Therefore, the key challenge was to build the image of Yetico as an expert in plastic component manufacturing, thus moving beyond the construction sector and styrofoam components. The repositioning, and with it a new branding approach, were designed to facilitate securing contracts across various industries and make Yetico credible in the eyes of international contractors.
In order to create a new image of the company, a thorough exploration of the competitive environment was carried out, as well as conversations and workshops involving managers responsible for the key areas of the business. This allowed us not only to understand the client’s needs and environment, but also to define the key values that became the foundation for the brand.
The developed strategy redefines the brand’s field of competence. Today, Yetico is a provider of B2B solutions made of polystyrene & polymers, building its proposition around values crucial to its clients – partnership, reliability, and flexibility. The project also resulted in a new brand design, reflecting the engineering nature of the brand, and symbolising the fluidity of the production process.