KIR

The nobility of the financial monobrand

project

The image of one of Poland’s most critical financial institutions was lost in a sea of inconsistency, failing to reflect the quality of its services.

CHALLENGE

Krajowa Izba Rozliczeniowa (KIR) is a vital player in Poland’s financial ecosystem, managing the backbone of the country’s payment infrastructure. Yet, its fragmented branding and disjointed marketing materials failed to match the caliber of its operations. KIR sought our help in aligning its strategy across diverse areas of operation, ensuring clarity and cohesion.

execution

Our goal was to modernize the image of a brand operating in a complex and often misunderstood category. We prioritized a unified branding strategy that emphasized the corporate core of KIR’s business. The brand strategy emphasized three core values: scale, reliability, and professionalism.

We translated the strategy into actionable steps, from organizing the brand’s portfolio to providing clear branding guidelines. The redesign featured a monobrand structure with descriptive extensions – a solution that reinforced KIR’s institutional, rather than commercial, identity.

results

The new strategy gave KIR a refined and professional image, perfectly aligned with the quality of its services. Unified communication tools enabled better brand management, solidifying KIR’s position as a leader in financial infrastructure.