Admetrics
Objectives. Actions. Results.
PROJECT
Developing a comprehensive communication strategy and visual identity to help a performance marketing agency connect with a targeted audience.
challenge
Admetrics needed a refreshed communication strategy that would resonate with its core audience. We proposed a streamlined, end-to-end process – from analyzing the competitive landscape and defining the brand narrative to creating a new visual identity.
execution
We kicked off the project with workshops focused on understanding target audiences and refining the brand’s positioning. In performance marketing, precision targeting is everything. Every action and tool is geared toward reaching the right audience, effectively and efficiently. This insight became the foundation of Admetrics’ new identity and messaging.
The visual identity captures this journey through a dynamic network of connections, symbolizing the agency’s precision in finding the best solutions – highlighting Admetrics’ ability to find the most effective path to success. The brand’s new tagline, Goals. Actions. Results. reinforces this purpose-driven approach. A clean, straightforward tone of voice reflects the agency’s focus on clarity and performance.
RESULTS
The new visual identity, a narrative framework emphasizing Admetrics’ strengths, and a redesigned website marked a turning point for the agency. These updates helped Admetrics secure partnerships with larger clients and position itself for international expansion.
