Stock Market Success
Vercom was getting ready to go public. One of the key elements of this process was the creation of a new strategy, branding, and narrative that would convince the market to invest in the company. We like such challenges because they are a substantial help in further business development.
Vercom has existed since 2005. At the beginning, it was a classic software house that created software for companies from the telecommunications industry. Over time, in response to customer needs, it began to develop competences in the field of automation and improvement of digital communication. Today, it is the leader of the CPaaS market in this part of Europe. However, the previously used branding and inconsistent storytelling differed from the quality of services offered by the company.
Vercom’s visual identification did not show the enormous scale of the company’s operations. For a long time, the company has been a foundation of the digital world. It offered its partners numerous tools for communicating with customers. However, it could neither clearly say nor show it. In addition, at the beginning of 2021, it was to debut on the Warsaw Stock Exchange.
Vercom had to learn to talk about itself in a simple, interesting way. To specify its advantages and refresh its visual identification. Thanks to an in-depth market analysis and cooperation with the client, we were able to identify keywords. The brand’s narrative was to revolve around slogans such as scale, scalability, and multichannel.
Apart from that, we chose the brand colours. We made the layout more clear. We developed a visual language that – regardless of the form of use – will immediately evoke associations with the company. We supported the brand in building the website. Finally, we found the visual symbol of reaching the goal that the client recognised as their own the moment they saw it.
Vercom raised PLN 180 million on the WSE. The average subscription reduction rate among retail investors was around 92.4%. During the opening, the rate increased by 19.97%.
We can only congratulate the company for its success and enjoy continued cooperation with the entire R22 group.