J.Dauman
Money language
PROJECT
Unifying two accounting firms, one in the UK and one in Poland, under a cohesive brand and a shared vision for growth.
CHALLENGE
Dauman & Co and Capital Business Links, despite shared ownership, lacked a unified brand identity. Both firms approached us to create new branding, but our analysis revealed a deeper challenge: differing internal perspectives on the business and its future, compounded by customer confusion about the firm’s core services. The priority became crafting a clear, credible brand strategy that bridged these gaps.
execution
We defined J.Dauman’s mission, vision, and objectives, focusing on its role as a partner for Polish entrepreneurs expanding internationally. J.Dauman emerged as a guide, translator, and strategist, helping businesses navigate foreign markets and “speak” the language of finance.
The visual identity leaned into the universal symbol of finance: the banknote. We developed a design system with clean, structured layouts and a subtle yet sophisticated color palette, incorporating elements inspired by watermarks. We also spotlighted the story of Jerzy Dauman, the firm’s founder, who emigrated from Poland in 1948 to establish the business in the UK. His legacy of helping post-war Polish immigrants adapt became a metaphor for the firm’s current mission – supporting modern entrepreneurs entering new markets. His handwritten signature now forms the foundation of the logo, emphasizing a personal, human-centric approach that differentiates the brand in a numbers-driven industry.
RESULTS
J.Dauman emerged as a strong, heritage-rich financial brand, now serving as the unifying identity for the entire organization. This strategic shift enabled the firm to attract partners previously out of reach, enhancing both credibility and market presence.
