Redge Technologies
Crossing the boundaries
Project
A full-scale branding and strategy initiative to unlock global potential for an internet TV provider spinning off from its parent company
challenge
In late 2020, Poland’s leading internet TV provider separated from its parent company, Atende SA. The challenge was to craft a brand strategy and identity with global ambitions, while preserving ties to its origins.
execution
To capture the essence of Redge Technologies and its future direction, we conducted in-depth interviews with the leadership team and key clients. These insights informed the company’s mission, vision, core values, and strategic goals.
The concept of the edge – a reference to both edge computing and cutting-edge technology – became the cornerstone of the brand. We brought this idea to life through the use of light, with different colors signaling distinct sub-brands. White represents the core brand, red highlights DDoS protection services, and bold, vibrant tones emphasize entertainment and internet TV tools. The logo system merges the world of digital technology with an analog feel
results
The new Redge Technologies brand has fueled the company’s international expansion. Following the rebrand, the company partnered with RKKVC, a venture capital fund, to develop breakthrough technologies. Domestically, the brand continues to grow, delivering advanced solutions to key players like Wirtualna Polska.
