AN ARTICLE FOR MARKETER+
HOW TO ADAPT TO THE RAPIDLY CHANGING REALITY WHEN CREATING A STRATEGY?
For a long time, the conditions for building a business – and consequently thinking about it – were quite stable and relatively predictable. Most companies operated in a slowly evolving reality, which could be forecast with varying degrees of effectiveness, but still with some predictability. Then came a rapid acceleration. How to adapt to the dynamically changing reality? Should brands start operating completely differently than before?