What does the semiotics of high-protein packaging reveal about the changing meaning of protein?
Protein water, cereal, crisps and ice cream. Protein has moved beyond the gym and found its way into almost every aisle of the supermarket. Increasingly, it is becoming a symbol of healthy, sensible and convenient choices. Rafał Hydzik, a diagnostician at One Eleven, takes a closer look at this phenomenon.
How to adapt to the changing market reality?
A talk on the role of marketing in a world of information overload and accelerating AI development, highlighting that its primary purpose is to simplify decision-making rather than add to the communication noise.
We are growing in strength
We hired Zuzanna Gałuszka, Zuzanna Kolmus, Karolina Kulmatycka, and Jakub Skworz, strengthening the departments of diagnostics, strategy, and design.
The new dimension of catering
We helped Osma Kolonia, our neighbours from the district of Zoliborz, create a box diet that does not resemble those already available on the market.
J. Dauman and the money language
We created a new strategy and a trustworthy brand that combined two accounting firms: Dauman & Co and Capital Business Links.
Vercoms stock market success
We came up with a narrative and branding that helped the company raise PLN 180 million on the Warsaw Stock Exchange.
Effie: new categories
Tomek Bartnik, strategist and partner from One Eleven, was once again elected a member of the Effie Awards Committee - the most important marketing effectiveness competition in Poland.
Cyber_Folks
During the first lockdown caused by COVID-19, we prepared and tested the campaign concept for a new hosting brand.
Guut
From identification of needs to implementation, we carried out the entire process of developing a new product.
We strengthen the strategy
Just before the pandemic, welcomed on board Ania Andrzejewska. She is a versatile strategist with experience in the best consulting companies in the country.
Big Milk – a classic of its kind
Back in 2019, together with the Unilever team, we started a conceptually large project of the comprehensive reconstruction of Big Milk.
Maja for the Earth
Our designer, Maja Jagielska, decided to support the Timecode Akcja Animacja competition by creating a visual identification for the third edition. We, in turn, supported Maja by becoming a partner of the competition.
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