AN ARTICLE FOR MARKETER+

HOW TO ADAPT TO THE RAPIDLY CHANGING REALITY WHEN CREATING A STRATEGY?

For a long time, the conditions for building a business – and consequently thinking about it – were quite stable and relatively predictable. Most companies operated in a slowly evolving reality, which could be forecast with varying degrees of effectiveness, but still with some predictability. Then came a rapid acceleration. How to adapt to the dynamically changing reality? Should brands start operating completely differently than before?

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