AN ARTICLE FOR NOIZZ AND BUSINESS INSIDER
CONSUMERS ARE MORE INCLINED TO CHOOSE PRODUCTS AND SERVICES FROM ENTITIES THAT VALUE PRO-SOCIAL AND PRO-ECOLOGICAL IDEAS
“More and more investors and customers expect more from businesses than just economic success and offering good products. Modern companies should also take care of the non-financial aspect of their operations. This is a requirement of modernity and the subject of marketing campaigns.”
Tomek Bartnik, together with Barbara Niedziela from 2012 agency, discusses why ESG is not just a “nice to have” and a visually appealing presentation with trees on the first slide, as well as why our industry should engage in promoting positive social phenomena, including anti-discrimination, in an article for Business Insider and NOIZZ.pl.