INSPIRATION TO EXPLORE
FOR GRUPA PRODUCENTÓW WARZYW PRIMAVEGA (THE PRIMAVEGA VEGETABLE-PRODUCERS GROUP SP. Z O.O.), WE CARRIED OUT AN IN-DEPTH DIAGNOSTIC, STRATEGIC AND DESIGN PROCESS, RESULTING IN THE CREATION OF A NEW BRAND OF LETTUCE – POLE DO POPISU.
When it comes to green vegetables, customers make purchasing decisions based on their assessment of product freshness. They spend a maximum of 15 seconds at the store shelf. They leave the store with the best-looking product. In general, they do not pay attention to brands. But we saw it as a challenge and decided to look for a way to build their relationship with the producer.
As a result of the comprehensive process, we have created a new brand. It was created thanks to an in-depth understanding of category and consumer needs, which is reflected in the research reports we prepared. The all-encompassing strategy allows the brand to improve its position in the competitive market of green vegetables. Just like the eye-catching and research-driven design.