THE EXPLORATION OF THE OIL
We have provided diagnostic and strategic support for the Olej Wielkopolski brand
We set out on a journey across Poland with our camera to understand why and how 95% of households use frying oil.
The purpose of the project was to carry out a market analysis and propose innovations to be implemented by the Olej Wielkopolski brand. As a result of it, apart from establishing some key facts for the marketing strategy, we found out that, for example, none of the respondents ever tried to taste the oil alone.