We set out on a journey across Poland with our camera to understand why and how 95% of households use frying oil.

The purpose of the project was to carry out a market analysis and propose innovations to be implemented by the Olej Wielkopolski brand. As a result of it, apart from establishing some key facts for the marketing strategy, we found out that, for example, none of the respondents ever tried to taste the oil alone.

Read more about the project.