BIG MILK – A CLASSIC OF ITS KIND

Together with Unilever, we carried out a conceptually large project of the comprehensive reconstruction of Big Milk

The project started back in 2019. Thanks to in-depth diagnostics and an iterative conceptual process, it was possible to develop a completely new positioning strategy.

Big Milk has undergone a thorough change. Broadly understood spontaneity has become the key idea organizing the brand in every element of experience, from brand design, through communication to the product portfolio.

Read more about the results of the process!

WE have worked with: