MY NAME IS REDGE
We helped Atende Software become Redge Technologies
The company, which split off from Atende S.A. as a result of a management buyout, needed a new marketing strategy and branding.
We proposed a comprehensive, iterative process that included, among others, categorial analysis and in-depth interviews among employees.
The conceptual works ended with the creation of a new umbrella brand, together with defining its areas of interest and naming values. Then we smoothly moved to creating a coherent visual identification. Both for the parent company and for its most important products.
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