J. DAUMAN AND THE MONEY LANGUAGE
We created a new strategy and a brand that combined two accounting firms
Dauman & Co and Capital Business Links were two separate companies dealing with accounting on the British and Polish markets. Despite their shared ownership structure, the companies still did not have a coherent communication concept.
The brand asked us to create new branding. However, it quickly turned out that brand strategy would be as important as visual identification. As part of the work, we defined together with the client a categorial framework. We defined the target group. We formulated the mission, vision, and objectives of the brand. Finally, we included it all in visual identification.