THE KEY CHALLENGE WAS TO BUILD THE IMAGE OF YETICO AS AN EXPERT IN PLASTIC COMPONENT MANUFACTURING, THUS MOVING BEYOND THE CONSTRUCTION SECTOR AND STYROFOAM COMPONENTS

In order to create a new image of the company, a thorough exploration of the competitive environment was carried out, as well as conversations and workshops involving managers responsible for the key areas of the business. This allowed us not only to understand the client’s needs and environment, but also to define the key values that became the foundation for the brand.