We changed the brand mark. We redefined the colour system. We made the layout more clear. We created a distinctive typography. Thanks to this, the visual identification of Kei.pl is fully ready to carry the company’s values into the future. The new logo is an architectural reference to the server block, which depicts the DNA of kei.pl as a clear and simple symbol. At the same time, it is both a unique and recognisable signature.
The colours are inspired by the dark mode interface and hardware colours. Steel, cool, technical grey is softened with cool blue accents. All this also refers to diodes and data streams. Identification is both elegant and trustworthy. Unique in its category, appropriating, and decisive.
Modularity and modernity combined with simplicity make it possible to design more or less complex messages without losing the unique visual character. The system is based on the server module, creating a metaphorical information carrier in reality and as an element of the language of client communication.