WE SUPPORTED THE DYNAMIC GROWTH OF THE PLATFORM BELONGING TO TVN GRUPA DISCOVERY
Last year, we helped the Player.pl team find sources of growth, select target groups and position the brand. We also prepared comprehensive recommendations regarding the product offer, communication, branding and UX.
We are glad to have been able to contribute to the rapid increase in the number of platform users.
Congratulations! We wish you continued success!
Paweł Bulaszewski
Analyst
At One Eleven, Paweł handles sales data analysis and elements of broadly defined desk research: competitive analysis, communication, positioning, and benchmarks.
He has been working at O11E since its inception, that is for over 10 years. Previously, as a freelancer, he worked in various fields of marketing.
Paweł considers his most important project to be a multi-categorical exploration of global trends in supplementation and wellness solutions for women, culminating in the recommendation of clear conceptual directions for new brands.
He likes American music and doesn’t like latecomers.
Paweł Jasiński
Strategist
At One Eleven, he focuses on developing brand strategies and positioning, translating them into practical tools and plans. He started in the brand consulting department at BNA/. He worked as a strategist at MullenLowe, 2012 Agency, VML, and Przestrzeń. He co-founded the branding agency Wyraz and served as the Strategy Group Head at VMLY&R. He is also the co-founder of NEW AREAS.
He enjoys everything new and challenging. Learns fast. Dislikes excessive content and ugly slides.
He is interested in emerging phenomena in rap music, broadly defined design, and technology. He is passionate about tools that enhance human capabilities, especially those in closed beta phase. He’s the biggest boxing enthusiast he’s ever met.
Rafał Hydzik
Diagnostics Specialist
At One Eleven, research is his expertise – he approaches market and consumer analysis with passion, using a variety of research methods and examining data from every possible angle. Every new piece of knowledge is a key to success. Before joining One Eleven, he gained experience at renowned companies like IQS and collaborated with leading industry experts. In 2020, with support from the Wrocław Culture Zone, he conducted an in-depth study on the impact of the pandemic on the cultural sector in Wrocław. While his past projects have had a significant impact on the industry, the greatest challenges and successes are still ahead of him.
Fascinated by semiotics and culture, he continuously seeks new inspirations. As a researcher, he is constantly exploring topics that intrigue him, sharing his insights at prestigious conferences like INSUMMIT.
In his personal life, he dedicates himself to creative hobbies, particularly working with wood and building LEGO structures. Raised in London and passionate about football, he is actively looking for ways to combine his love for the sport with his professional research work.
Zuzanna Kolmus
Diagnostics Specialist
At One Eleven, Zuzanna analyses market processes and consumer behaviour, as well as searches for insights to facilitate sensible business decisions.
Previously, she worked as a quantitative and qualitative market researcher at KANTAR Polska. She was a member of a team that dealt with the assessment of innovation potential and NPD processes and also a member of the KANTAR Youth Board advisory unit the company’s strategic and advisory panel. She received the KANTAR G.O.L.D. award in the Open Mind 2017 category.
Zuzanna considers her most important projects to be the “Ziemianie atakują? (Attack of the Earthlings) initiative, the aim of which was to measure the level of awareness and openness of Poles to eco-consciousness. She also worked on the development of leading FMCG brands such as Stock, British American Tobacco and Herbapol.
In her spare time, she likes to watch ?90s films and meeting people offline, the pre-pandemic way. She doesn’t like ,,overintentions”, ,,overinterpretation” and cashews.
Olga
Project Manager
At One Eleven, she is responsible for managing projects from A to Z. From receiving the brief from the client, through organizing the process and execution, to final settlement – these are her daily tasks. She has over 20 years of experience in the marketing and advertising industry.
She has worked in a film studio, in the client services department at an advertising agency, and now serves as a project manager at One Eleven.
Her most significant projects include those that required coordination between multiple collaborating entities. These ranged from international film productions to global advertising campaigns for world-renowned corporations.
She relaxes by working in the garden, though she’s not a fan of cacti.
Ania Skopicz-Radkiewicz
Project Manager
Zuzanna Gałuszka
Strategist
At One Eleven, Zuzanna handles development of brand strategy and communication and ensures that ideas translate into design.
Previously, she worked at a branding agency in Wrocław, where she was responsible for developing concepts and building brand image. She is associated with the University of Wrocław, where she is doing a doctorate in Social Communication and Media Science and conducts classes in the field of Image Communication.
Zuzanna considers her most important projects to be those that required a deep dive into culture: experience design and communication strategy for a techno club; a storytelling concept for a Polish vineyard and a strategy for a brand that deals with the creation of a limited series of sculptures in cooperation with well-known artists.
She likes words, spicy miso ramen and flea markets but doesn?t like snowless winters, raw celery and emoticons.
Edgar Bąk
design o11e+edgar
He designs visual identities, signs, packaging and spaces. Involved in social projects, he is the author of children’s books published in Poland and abroad that address issues of equality.
He has conducted workshops in Japan, Israel, Estonia and Italy and taught a course in visual identity design at the School of Form. With Charlotte West, he prepared “Project: the Polish Journal of Visual Art and Design,” for Unit Editions. Repeatedly awarded: KTR, Łódź Design Festival, STGU and Book of the Year. Major projects: kilims “Chaos” and “Cosmos” for Splot Kilim, visual identity for Nowy Teatr and OKO.press.
Likes the lake, doesn’t like driving.
Krzysztof Goryński
Member of the Board of One Eleven and Director of Diagnostics
At One Eleven, Krzysztof is responsible for the company’s development in market analysis and consumer research.
Previously, he worked at TNS, GFK and Gemius, top research companies in Poland, holding positions ranging from project manager to team leader. As a research manager at nc+ he carried out, among other things, research in the merger process between Cyfra+ and Platform N. Later, as a research and strategy manager, he managed the research area in the process of the player.pl brand transformation as well as research of TVN’s marketing strategy. Since 2018, he has been a lecturer at the School of Brand Strategy SAR. From time to time he cooperates with universities, giving classes on consumer research and analysis and also new media.
Krzysztof considers the following to be his most important projects: consumer segmentation for the Play, Netia, CANAL+ and player brands; brand and communication tracking in companies: player, TVN; research projects within the process of BPH’s re-branding and the diagnostic process for the Big Milk brand strategy.
He likes passion and commitment to projects, as well as relations based on partnership and equality at work and in business. He doesn?t like chaos in processes, conceit, and hierarchy in interpersonal relationships.
Paweł Bulaszewski
Analyst
At One Eleven, Paweł handles sales data analysis and elements of broadly defined desk research: competitive analysis, communication, positioning, and benchmarks.
He has been working at O11E since its inception, that is for over 10 years. Previously, as a freelancer, he worked in various fields of marketing.
Paweł considers his most important project to be a multi-categorical exploration of global trends in supplementation and wellness solutions for women, culminating in the recommendation of clear conceptual directions for new brands.
He likes American music and doesn’t like latecomers.
Joanna Witek-Lipka
Design o11e+Edgar
At o11e, he is in charge of leading visual identity projects for brands.
Trained as a lawyer, she has been involved in cultural management and production of art events and artbranding and branding projects since 2012.
She has worked with partners such as Hermes, META, Campari, Suzuki, PKO S.A., VRG, ING, Puro, Raffles European, White & Case, NYX and Hestia’s Artistic Journey. She has been with Edgar Bak Studio since 2014, executive producer since 2019 and director of Warsaw Gallery Weekend since 2020.
She enjoys reading, writing and being on the move. She doesn’t like to be hungry.
Marzena Janiszewska Kwapisz
Diagnostics Specialist
At One Eleven, Marzena designs research efforts and is responsible for their implementation and puts together key takeaways for the strategy department.
Previously, she worked in Polish research agencies, where she was responsible for quantitative research. She also has experience with eyetracking and merchandising research. She has carried out over 100 projects for such brands as, Empik, Innogy, Auchan, Carrefour, Danone, Żywiec Grup and Wedel.
Marzena considers the creation of Medilage, a new brand of beauty supplements, to be her most important project. She was responsible for the entire diagnostic process ? from identifying the needs of consumers and doctors, through conducting a series of in-depth interviews, to testing the concept and product.
In her spare time, she likes to renovate furniture and knit. She doesn’t like to run and drink coffee.
Andrzej Olkowicz
Project Manager
At One Eleven, Andrzej runs projects and maintains relationships with the company’s key accounts. He also oversees the project management team.
Previously, he worked at the Marketing Communication Association SAR. For five years he was responsible for all activities related to the Effie Awards’ competition and gala ? including liaising with sponsors, jurors, and the Organising Committee. Previously, he was involved in the organisation and coordination of corporate events for such companies such as Microsoft, Mercedes Benz Polska, Imperial Tobacco and Volkswagen Bank.
Andrzej considers the creation of the ?MBS by Effie? programme, of which he was the originator and co-creator, to be his most important project. He took an active part in the whole process of its development? from ideation to implementation.
In his spare time, he likes keeping up with new technologies and playing computer games, and doesn’t like boredom nor repetition.
Tomasz Bartnik
Partner, strategy
Founder of One Eleven. Tomasz is responsible for the vision for the company’s development and participates in the processes of building strategies and developing innovations.
Previously, he was Vice President and Chief Strategic Officer at Saatchi & Saatchi Group in Poland and participated in the endeavours of an international team that supervised EMEA strategy departments. Previously, he was also a Partner at Corporate Profiles Consulting. Tomasz co-created and managed teams in strategic agencies and strategy departments of advertising agencies. In total, he has been immersed in strategy for over twenty years and has wide experience in working with various product categories, brands, and challenges. He is also a multiple laureate and juror of Effie, and for the past three years has been a member of its Organising Committee. Tomek is a social projects contributor at the Polish Business Roundtable, member of the SAR Educational Board and the SSM SAR Programme. He gives lectures at MBS by Effie and SSM SAR.
He considers progressiveness and open-mindedness as his fortes, as well as the ability to adapt quickly to circumstances, change methods or execute a radical conceptual pivot. According to Tomek the only constant in his work is change.
He likes strong wind and big waves, not walks.
Joanna Warchulska
Finances
At One Eleven, Joanna is responsible for financial supervision, planning, monitoring the effectiveness of projects and administration.
She graduated from Sciences Po and Coll?ge des Ingénieurs in Paris and has been working in finances for over 20 years. Joanna gained her experiences in finances both in large corporations and marketing agencies. Holder of the Chartered Global Management Accountant designation.
She likes musicals and rainy days.
Arkadiusz Trela
Associate, business and innovations, retail expert
Arek collaborates with One Eleven on projects related to retail and requiring complex marketing and business knowledge. He helps us with business modeling as well as evaluating the feasibility and profitability of developed concepts.
Arek is an extremely experienced specialist in the field of business strategy and development, with over 20 years of experience in both B2B and B2C markets in Poland and abroad. He currently focuses mainly on strategic consulting and commercial advisory.
He gained his professional experience as a Partner at Tequila Aguila Superior and TradeBridge Poland, and as a Business Development Director at eFaktor S.A. He also worked as a Country Manager at Philip Morris in Latvia and at Bacardi-Martini Polska as first a Marketing Director and then a Managing Director. Previously, he held various positions in sales, marketing, and management at companies such as Coca-Cola CBO Cracow, Master Food Polska, and US West Polska.
His greatest achievements include a six-fold increase in volume with increased business profitability at Bacardi-Martini Polska, and a radical change in the business model of Philip Morris in Latvia, which contributed to the long-term growth of all key business indicators after years of decline.
He is interested in diversity management and multicultural management. Privately, he is passionate about traveling. He does not like stagnation and the “it can’t be done” approach.
Monika Dryja
New Product Development, FMCG expert At One Eleven
Monika specializes in new product development and efficient implementation for clients.
Monika possesses a unique blend of managerial and strategic thinking competencies acquired through working for large, progressive organizations. If someone claims that a particular idea is “cool but very difficult to execute,” it means that they haven’t met Monika yet.
Most recently, she worked for Philips Polska, where she was responsible for the overall development of the health and wellness category (Philips Sonicare, Philips Avent). During this time, Sonicare achieved a leadership position in a category that was dominated by one player for many years, while Avent revolutionized the category through a radical digital transformation and active use of social media as the main force in building communication channels. Previously, she worked for L’Oreal Polska, where she was responsible for portfolio strategy, communication (B2B and B2C), and the introduction of new products under the Vichy brand. Prior to that, at the Żywiec Group, she managed new product introductions and brands such as Warka, Królewskie, Leżajsk, Specjal, and EB.
Her most important projects include repositioning the Specjal brand and innovative activations that create engaging experiences for the Vichy and Warka brands.
She is interested in psychology and interior design, and enjoys eclecticism. She does not like to regret not doing something.
Piotr Gąsienica-Daniel
Strategy Director
At One Eleven, Piotr manages the strategy department and is responsible for coordinating complex conceptual designs.
Previously, he worked on the client’s side as Chief Marketing Strategy and Research Specialist at PZU and at TNS, an international research company (currently known as Kantar). He has carried out several dozen strategic and research projects for entities in the FMCG, financial, technology and service industries.
Piotr considers his most important projects to be: co-creating the PZU Group’s portfolio and branding strategy after the acquisition of Baltic markets? entities (Lithuania, Latvia, Estonia) and comprehensive strategic services for the USP Group’s portfolio of brands and innovations.
In his spare time, he likes to hike and play tennis. He doesn’t like the music of Polish Highlanders and squash.
Anna Andrzejewska
Strategist
At One Eleven, Anna develops brand strategies (including brand positioning), portfolio strategies and comes up with concepts for new brands.
Previously, she worked at Synovate (now Ipsos), a research agency, where she was responsible for conducting qualitative research with random-sampling projects for local and international clients. She also worked at DDB and VMLY&R advertising agencies, where she was responsible for developing brand communication strategies, as well as at Deloitte as a brand consultant.
Anna considers the co-creation of communication platforms for T-Mobile and PZU brands to be her most important projects.
In her spare time, she likes to play tennis and snowboarding. She doesn’t like Brussels sprouts.