WE WORK INTERDISCIPLINARILY, COMBINING DIAGNOSTICS, STRATEGY AND DESIGN.
OUR COMPETENCES
STRATEGY
We work with strategies and marketing concepts in the broad sense: ranging from the brand portfolio, brand strategy and product portfolio all the way to branding strategy and activation.
We build brands that engage consumers at a deeper level, have a fresh and emergent proposal and, above all, play a significant role in the decision-making process. We lead brands through the evolving landscape of business and marketing transformation.
Dealing with tough marketing challenges and initiating transformation has been our core field of competence for years. Our deep expertise comes from successfully supporting brands through even the most demanding circumstances.
We have extensive experience tackling challenging product categories, where others have struggled to find solutions. When conventional approaches fall short, we step in and deliver results where others couldn’t.
DIAGNOSTICS
All our projects integrate a strong element of diagnostics. We use an agile, interdisciplinary approach to their implementation, smoothly mixing a variety of research perspectives – data, qual, quant, semiotics, ethnography.
We also carry out separate analytical and auditing projects (category, brand, situation). We develop our own diagnostic methodologies and methods of testing advanced solution prototypes (ICL™ tool), ensuring that they have an impact on real business decisions and consumer choices.
INNOVATION
We help existing business grow by finding new areas of competence and helping to expand the offering.
We support innovation processes from ideation to implementation. We identify and estimate market potential, develop the core concept and then help in the incubation and scaling of the project. On request, we carry out each phase of market launch in the end2end model.
We are involved not only in shaping the core idea but also in product development, sourcing, budgeting, and crafting a scaling plan. Additionally, we assemble the essential team for the initial phase. We oversee implementation and manage the first marketing activations to ensure success.
We select different types of competences by finding the right people for the project. A team can be an integral part of the process from the very beginning.
brand design
We create communication using design – branding, naming, storytelling, packaging.
That is why we think in terms of holistic experience, smoothly moving between forms and fields of design. We operate with words on an equal footing with image at all points of contact,
generating a consistent experience.
We empower brands to connect directly with their customers and foster meaningful dialogue. Through our approach, we deliver essential business messages while creating emotional connections that resonate with the audience and strengthen brand loyalty.
Collaborating with us inspires organizations and unites teams around a shared visual culture and cohesive brand narrative, driving a deeper connection and alignment.
