THE FACE OF KTR 2020
We created the visual identification of KTR 2020 – the largest celebration of the creative industry in Poland
For many years, KTR winners have received a sword – an award made of light polished steel designed by Oskar Zięta. We decided to use this symbol in the identification of the competition.
We designed a special construction, thanks to which the sword moved spontaneously. We used the long exposure technique to register the spectre of the reflected light. We created animations that enlivened communication on social media and made posts reach many times higher than usual.