We conducted an in-depth analysis of the perception of the Falvit brand. The multi-stage process consisted of qualitative interviews, semiotic analysis of packaging codes, shelf visibility tests, and quantitative research.

During the shelf analysis, we used the visibility test using the VAS (Visual Attention Software) tool. By tracking the movement of the eyeballs, we analysed what customers pay special attention to at first contact with the packaging. The quantitative test was combined with the reaction time test, thanks to which we got to know the latent associations.

All this allowed us to put forward a design that effectively attracts attention, stands out in the category and communicates the most important values of the brand.