We prepared and tested the campaign concept for a new hosting brand
During the first lockdown caused by COVID-19, we faced quite a challenge. We were to explain the comprehensive service to a demanding target group: small and medium-sized enterprises.
In addition, for all the preparations – from the development to the examination of the concepts – we had only 1.5 months. Everything took place during the recently announced global pandemic.
Taking into account the conditions of the project, we designed an iterative conceptual and research process of cooperation with the client. The main communication idea was to show and juxtapose two worlds – the world of the entrepreneur and that of the consultant.