BIG MILK – A CLASSIC OF ITS KIND
Together with Unilever, we carried out a conceptually large project of the comprehensive reconstruction of Big Milk
The project started back in 2019. Thanks to in-depth diagnostics and an iterative conceptual process, it was possible to develop a completely new positioning strategy.
Big Milk has undergone a thorough change. Broadly understood spontaneity has become the key idea organizing the brand in every element of experience, from brand design, through communication to the product portfolio.