FLK PROFESSIONAL

zintegrowany system pielęgnacji włosów

PROJECT

Comprehensive development and implementation of the FLK brand – from strategy and category diagnosis, through design and product development, to preparing a sales presentation for Rossmann, as well as supporting the market launch.

CHALLENGE

Creating a brand that stands out in a highly competitive haircare category, while at the same time addressing the needs of modern consumers and the requirements of a key retail partner – Rossmann.

FLK was designed to enter the market as a modern, cohesive, and product-appealing brand – combining an aspirational character with wide accessibility and building value already at the first point of contact on the shelf.

execution

The FLK project was carried out in an end-to-end model.

The process began with an in-depth analysis of the market and the needs of Polish female consumers, which made it possible to identify potential differentiators for the new brand. Based on this, several conceptual directions were developed and then validated with target users. The selected concept combined a professional, “laboratory / salon haircare” character with a modern, sensorial product experience.

In the next stage, a full brand ecosystem was built: strategy, naming, positioning, communication, packaging design, label language, and brand book. In parallel, sales materials and a dedicated selling story for Rossmann were prepared.

The project also included implementation support – from content development and material selection, through decisions regarding colour palette and textures, to the preparation of final production files.

The brand was designed as a coherent haircare system that brings salon haircare standards into the drugstore channel.

RESULTS

The collaboration resulted in the creation of a complete brand, developed from concept to a finished product available for sale.

FLK is an example of an integrated project in which strategy, design, and implementation form a single cohesive process, building strong business foundations and a distinctive market presence.

Since March 16, FLK products have been available on Rossmann shelves.