We combine creative talents with an understanding of the business and cultural context and a disciplined conceptual process.
As part of our brand design solutions, we have created a dedicated initiative, O11E Edgar Studio, where, using design thinking processes, we search for clear, unique visual concepts or experiences and juxtapose them with a disciplined process of testing and subsequent iterations.
We create communication through design – branding, naming, storytelling, packaging.
Therefore, we think in terms of a holistic experience seamlessly transitioning between design forms and disciplines. We operate equally with words and images at all points of contact, generating a consistent experience.
We believe that effective commercial design is created at the intersection of a good understanding of a brand’s market and cultural context and bold, fresh creative thinking.