WE WORK INTERDISCIPLINARILY, COMBINING DIAGNOSTICS, STRATEGY AND DESIGN.
INNOVATION
We help existing business grow by finding new areas of competence and helping to expand the offering.
We support innovation processes from ideation to implementation. We identify and estimate market potential, develop the core concept and then help in the incubation and scaling of the project. On request, we carry out each phase of market launch in the end2end model.
We participate not only in the formation of the idea itself but also in the development of the product and sourcing, budgeting and drawing up the scaling plan, and in putting together of an effective team, necessary in the first phase. We control the implementation and the first marketing activations.
We select different types of competences by finding the right people for the project. A team can be an integral part of the process from the very beginning.
STRATEGY
We deal with strategies and marketing concepts in the broad sense: ranging from the brand portfolio, brand strategy and product portfolio to branding strategy and activation.
We build brands that engage consumers at a deeper level, have a fresh and emergent proposal and, above all, are important in the decision-making process. We guide brands through the changes resulting from business and marketing transformation.
Dealing with tough marketing challenges and initiating transformation has been our core field of competence for years. We have extensive experience in working for brands in adverse circumstances.
We have worked many times with demanding product categories. We find solutions in situations where previous attempts to solve a given issue have proved ineffective.
DIAGNOSTICS
All our projects contain elements of diagnostics. We use an agile, interdisciplinary approach to their implementation, smoothly mixing a variety of research perspectives – data, qual, quant, semiotics, ethnography.
We also carry out separate analytical and auditing projects /category, brand, situation/. We develop our own diagnostic methodologies and methods of testing advanced solution prototypes (ICL™ tool), ensuring that they have an impact on real business decisions and consumer choices.
DESIGN
We create communication using design – branding, naming,
storytelling, packaging.
That is why we think in terms of holistic experience, smoothly
moving between forms and fields of design. We operate with
words on an equal footing with image at all points of contact,
generating a consistent experience.
We enable brands to communicate with their customers directly
and engage in dialogue. Thanks to the form, we convey the most
important content for business. We build emotions around
brands.
Dialogue with us inspires organisations and allows teams to
unite around the jointly developed visual culture and brand
narrative.
OUR COMPETENCES
innovations
design thinking
identification of market opportunities
new products development
assessment of market potential
business model canvas
calculation of business models
incubation of new products
incubation of new brands
in-depth analysis of materials
research and analyses
concept and disruption workshops
experimental diagnostic methods
identification of key dilemmas and hidden assumptions
marketing strategies
brand and positioning strategies
brand audits
brand architecture and portfolio
brand consulting
product and service development
strategic workshops
customer journey
insights
dedicated diagnostics
data analysis
brand evaluation and measurement
benchmarking
semiotics
market size calculation
offline and online design
branding
brand identification
brand experience
narrative
packaging design
