One Eleven is a marketing concept lab / We create fact-based, bold ideas, that are brought to life.

why

Bold ideas require more from their creators. But they bear more power to convince. We like the fact-based thinking. So we look from distinct angles. To see from a different perspective.

Because we respect bold ideas. We organize our work around unfolding. The processes we initiate enable discoveries. We never like the easy way. We prefer to be among the gamechangers.

Brands need bold ideas.
Now more than ever.
Indeed – these ideas take courage.
But there is no other way
to make progress.

Fact-based

Our marketing concepts come from deep understanding. Reflecting the contemporary and derived from interdisciplinary research & analytics. Prime solutions require taking multiple perspectives. Key is the ability to extract essentials from between facts.

Fact-based

Our marketing concepts come from deep understanding. Reflecting the contemporary and derived from interdisciplinary research & analytics. Prime solutions require taking multiple perspectives. Key is the ability to extract essentials from between facts.

Category Audit

Categorical design matrix and key success factors identification, category intelligence (current situation, potential and prospective key development areas assessment), identification of substitutionary and complementary categories and their mutual impact.

Competitive Audit

Branding and sales records identification, customer segments positioning, forecasts of the key changes in the competitive environment.

Brand Audit

Brand positioning fundamental analysis (brand equity and brand positioning, user experience, brand portfolio etc.), brand analytics (positioning record, documentation and brand management etc.), branding analysis, communications and storytelling efficiency.

Market Opportunity Assessment

Identification of brands, services and products strengths and their growth potential, market niches analysis, consumer up-to-date insights, profitable new products selection, communication methods and channels update.

Best Practices Database

Multi-source desk research reports, including competition audits, review of brand communication, branding, market and category context as well as consumer requirements.

Benchmarking

Reflecting the contemporary and derived from interdisciplinary research. Extract essentials from between facts.

Company Data Recycling and Knowledge Management

Sales analysis, secondary data analysis, meta-analysis study, process mapping, employee meetings and workshops etc.

Market Research Design and Development

Prior project implementation, support in design and concept building of a tailor-made strategy: consumer research, semiotic analysis, ethnographic study and ‘user experience’ testing etc.

Methodology Consulting

We counsult and facilitate the ‘ad hoc’ research projects.

Bold ideas

Creating a concept is not about taking the easy route. Once we match our idea with the strategy the work begins. It needs to face competitors, social context, trends and scrutiny. We mold it into the final outcome. The reason others haven’t done it is never an excuse to not do it.

Bold ideas

Creating a concept is not about taking the easy route. Once we match our idea with the strategy the work begins. It needs to face competitors, social context, trends and scrutiny. We mold it into the final outcome. The reason others haven’t done it is never an excuse to not do it.

Brands Strategies

Target group definition (demographic, psychographic and behavioral profile, key factors affecting consumer approach), brand field of competence and competitive advantage definition, attributes selection, client value proposition, brand personality and core business.

Portfolio Of Brands Strategies

Brand portfolio discrimination and definition within a category, brands capabilities and mutual relations within the brand portfolio, brands portfolio development roadmap, brand continuity management aimed at overcoming challenges in competitive environment.

Brand Portfolio Strategies

Brand portfolio structure definition, individual product versions recommendation, branding structure, products versions dependencies as specific roles, definition of individual product line within the portfolio, portfolio expansion including new products development.

Brand Experience Program

New program design or integration and optimization of the existing framework, defining key common areas, which boost experience gaining, defining the marketing mix variables, design of the brand experience over time.

Communication, Branding, Naming and Brand Design Strategies

Target group selection, relevant communication channels and key media, brand visual identity and content, relevant and inadequate semiotic codes, brand architecture and brand portfolio, branding and naming development process guidelines.

Mission, Vision & Values Design

(MVV concept) Brand and Corporate positioning strategy development, internal structure, processes and corporate culture improvement, according to brand’s vision (both external and internal) as well as successful brand strategy implementation.

Brought to life

Ideas have to be brought to life. Brands can benefit from concepts when they are introduced on multiple levels. Organisation equipped with sufficient tools can implement strategies. These can be documents, workshops, workflow systems. Ultimately we want the idea to live.

Brought to life

Ideas have to be brought to life. Brands can benefit from concepts when they are introduced on multiple levels. Organisation equipped with sufficient tools can implement strategies. These can be documents, workshops, workflow systems. Ultimately we want the idea to live.

Briefs and Briefings

For creative agencies, strategic concept management etc.

Tender / Pitch management

For creative agencies (within strategy implementation process: communication, brand design, naming, packaging etc.).

Implementation Workshops

Interactive, knowledge-based method of acquiring key skills for successful implementation of strategy, development of the implementation tools and methods.

Research and Analysis Program Development

To monitor strategy implementation and facilitate prompt response in case of emergency.

how

Interdisciplinary approach involves a clear division of competences. The team always includes Client representatives.

We know marketing very well, but the Clients knows their brand best. Our rule is to ask many questions – even those answered before with no. When it comes to brave ideas, there is no space for prejudice.

We work in carefully designed and scheduled process.

who

One Eleven consists of two units:

Project management
The main tasks of the unit are: accounting, overseeing ongoing projects, office management and client service.

Concept development & diagnosis
This unit is focused on strategy, strategy management, research & analytics management. They are the link with outside contractors.

While developing projects, the team is often expanded with outsourced specialists from any area important for particular case.

At One Eleven we think that bold ideas win.
And we put our efforts in making it happen.

Marcin Bełza

Managing Partner

In charge of the company operation and project management. Provides counsel on marketing and organizational process.

Prior to O11E, a founder and for 5 years the managing director of 4FRAME – one of the largest and most awarded shopper marketing agencies in Poland. Gained professional expertise at Saatchi & Saatchi, EURO RSCG (HAVAS), SMG/KRC (Millward Brown).

A dedicated booklover and a bookworm.

Tomasz Bartnik

Partner, Strategy

In charge of our Strategy Unit/Department. Deals with the professional development of our team. Harnesses his own brainwaves in every design project.

Has been involved in developing strategic projects for the number of years. A former Chief Strategic Officer at Saatchi & Saatchi Group in Poland. Gained expertise at Corporate Profiles Consulting and Stratosfera. Created and managed Strategic Departments at Saatchi & Saatchi and The PZL Agency. A publisher, speaker, and jury member of a number of awards programs (i.e. Effie or Innovation Award).

Swims against the tide, but tries to keep mainstream in mind. At least occasionally.

Adam Polasz

Research and Analysis

Manages our diagnostic team. In charge of comprehensive consumer research, analysis and diagnosis based on cross-disciplinary insights synthesis.

Before joining O11E had been a Chief Market Research specialist at T-mobile and the Insights Manager at Kompania Piwowarska. Also worked for SPSS Polska. Estimates to have completed over 600 research projects (both qualitative and quantitative) and researched over 100 000 Polish residents. A speaker and a trainer (for SBR PTBRiO/PSMOR, SSM SAR, the Faculty of Psychology and Sociology at the University of Warsaw, Warsaw School of Economics Post-graduate Programme in Advertising). The Board Member of PTBRIO/PSMOR – the Polish Society of Market and Opinion Researchers.

A home-grown woodlover, and an occasional carpenter.

Agata Grabowska

Rozwój Pracowni

In charge of the development of our lab, creates and implements new methods and tools.

She also runs various strategic projects as well as ideation workshops.

Sociologist by training Agata focused on academic research at IFiS PAN and has been teaching at the Warsaw University for the past 12 years. She ran the R&D team at a research agency 4P and then worked as Human Insights Director at McCann Warsaw. Gained more experience while working at CPC (brand consultancy) and lately at the Bahavioral Ar

Piotr Falęcki

Business Manegement

Responsible for business management, customer relations and new business in our agency.

For several years connected with advertising, for the past seven years as an Account Director at Saatchi&Saatchi Poland. Has extensive experience in planning and implementing communication strategy, including a 3-year experience in creating brands architecture.
Carried on 360˚ campaigns, together with the implementation of the global strategy for the local market and creation of the local portfolio. Was a leader of powerful and complex marketing projects including new products lounches and communication coordinator in foreign markets. Worked for brands such as: NC+, Carrefour, Tyskie, Carlsberg, Somersby, Milka, Tymbark, Orofar, Voltaren, Theraflu.

Motorcycle-lover and passionate photographer.

Completed

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Marketing and
Organization Audits

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Tenders organization services and management, brand & packaging including naming

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Brand Communication Strategies

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Portfolio Strategies

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Other (shopper marketing, consulting, expertise & management, etc.)

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Brand Strategies

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Implementation Strategies

Our clients

  • Dilmah
  • KIR S.A
  • USP Zdrowie USPI Ltd.
  • Browary Lubelskie Perła
  • ING
  • Getin
  • Red Bull
  • Nc+
  • TVN
  • TTV
  • GlaxoSmithKline
  • Showroom
  • Youngers
  • EDGE
  • 4PRM
  • DDB
  • Change
  • McCann Erickson
  • Brain

Team Experience

Telecom category expertise
  • ERA biznes
  • ERA
  • T-Mobile
  • TP
  • Orange TP
  • PLUS GSM
  • Heyah
  • Vectra
Finance & banking category team expertise
  • ING
  • Inteligo
  • Dom Bank
  • Polbank
  • DB kredyt
  • BNP Paribas
  • BPH
  • PZU
  • Nationale Nederlanden
  • Getin Bank
  • PKO BP
  • Millennium
  • Link4
  • Eurobank
Beverages category expertise
  • Tetley
  • Kawa Inka
  • Tymbark
  • Żywiec Zdrój
  • Tchibo
Alcohol category team expertise
  • Żywiec
  • Tatra
  • Heineken
  • Finlandia
  • Bols
  • Redd’s
  • Dębowe Mocne
  • Lech
  • Karmi
  • Tyskie
  • Cooler

Team Experience

Blue-chip companies expertise
  • Poczta Polska
  • LOTOS
  • PKP
  • PGNiG
  • PGE
Fmcg, retail and food category
  • Carrefour
  • Real
  • Auchan
  • Blend-A-Med
  • Olay
  • Pampers
  • Vizir
  • Head&Shoulders
  • Lotos Paliwa
  • Gillette
  • Whiskas
  • Sheba
  • Cadbury-Wedel
  • Danone
  • Kasia
  • Nestle-Winiary
Social and political initiatives expertise

The European Referendum Campaign (Polish TV – TVP)

Preventing drug abuse strategy (Fundacja Polsat/ Polsat Foundation)

A political party and an electoral initiative campaign (project details under NDA) Euro2012 Campaign „We are all hosts”

Contact:

One Eleven Sp. z o.o.
ul. Kaniowska 23B
01-529 Warszawa
NIP: 113-284-46-00

Business:
Sylwia Korzeniewska
s.korzeniewska@o11e.pl
+48 690 011 590

Office:
Beata Miernik
b.miernik@o11e.pl
+48 505 754 855